The Social Factory

the blog of King's CMCI PostGrad Society

Today in “Kimye”: Kanye West’s video for “Bound 2”

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Kanye West just premiered his latest video for “Bound 2” on Ellen, and it might be just the thing to get last week’s Lilly Allen video  off everyone’s mind. By the way, I just love how we are talking about music videos in general, feels like a pre-Jersey Shore era, but online, when MTV was actually about music. Anyway, in this video, majestic landscapes and animals are followed by West and images of his fiancé/baby’s mama Kim Kardashian. It’s quite a sight to see, and will be the talk of the Internet this week, no doubt. The song is actually my favorite off “Yeezus,” it’s got more of that old school soul-influenced Kanye, the kind of stuff that Ghostface Killah still approves of when it comes to Mr. West’s work.

Check out West’s interview with Ellen here.

-Stefania Marghitu

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One thought on “Today in “Kimye”: Kanye West’s video for “Bound 2”

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